How Much Does a Website Cost and What Affects Price?

"750,000 so'm." "6 million." "22 million." One question — "how much does a website cost?" — sent to three studios, three answers back. A 30x gap. Which one is right? All of them.

Website cost varies this much because a "website" isn't one product — it's a whole category. The price comes down to three things: what the site does, whether the design is built from a ready-made template or drawn from scratch, and how much invisible work — speed, security, integrations — goes in. In Uzbekistan a simple one-pager starts from about 3 million so'm, an online store from 12–14 million, a large platform from 22 million.

Let's break down each cost factor in plain terms — so when you see someone's quote, you understand why it's that number, and you don't overpay.

Why does website cost vary so much?

Nobody asks "how much does a car cost?" They ask "what kind of car?" first — a Matiz is a car, a Malibu is a car, a Mercedes is a car. All three drive, but the price differs several times over. A website is exactly the same: "website" is a category, not a product.

So behind one word sit dozens of different products. On the local market the price runs from around 750,000 so'm at a freelancer to 50 million so'm at a big agency. Both are called a "website," yet they're selling completely different things.

The key point: the price isn't set by the studio's mood — it's set by the product you chose. So to understand the price, you first have to understand what you're buying. Below are the three main things that decide the price — and a good studio, like a car dealer, asks about exactly those first.

What does the site do? This drives the price most

The biggest price driver isn't the design — it's the site's job. Does it just show information, or does it do work?

A simple one-pager only shows text: about us, services, phone. An online store opens a cart, takes payment through Payme or Click, and runs orders and stock. A platform sits higher still — user accounts, integrations, many users. Every job you add is separate work and a separate price.

This is where the misunderstanding starts. A cosmetics shop owner asks for a "simple site," but really needs a cart, Payme/Click, and stock. That's not a one-pager — it's an online store; and the price isn't 3 million, it's around 14 million. Hence the "why so expensive?" — they expect one-pager pricing while asking for store features.

Extra features work the same way. Multiple languages, a blog, live chat, a product filter, online booking, or a CRM connection — each one is separate work and adds to the total. It looks like a "small addition," but the effect is big.

So when you compare prices, the first question is: are they all pricing the same job? Often a freelancer is pricing a one-pager while an agency is pricing a working system. It's not the numbers that differ — it's the products.

Ready-made template or design from scratch?

The second big factor is where the design comes from. The job here stays the same; only the look — and how it's made — changes.

Think of a suit. A ready-made template is an off-the-rack suit from the bazaar: fast and cheap, but it doesn't fit perfectly and others have the same one. Design from scratch is a suit tailored to your measurements: drawn for your brand, one of a kind, but it takes weeks and costs noticeably more.

In Uzbekistan a template-based site starts from roughly 750,000–3 million so'm. A bespoke design from scratch can push the price to 10 million so'm and up — the exact gap depends on the number of pages and the complexity.

But a template isn't a bad thing. For many small businesses a good template with their own photos and text is plenty: it launches fast and saves money. A new café with a solid template and its own menu looks great for 2–3 million so'm — no need to overpay. Design from scratch is worth it when the brand affects sales, when competition is tight, and when standing out matters.

The invisible work: speed, security, scale

Two sites can look identical, yet one costs two or three times more. The difference is in the work you can't see. The answer to "why is theirs cheaper?" is usually hidden right here.

Speed. An optimized site opens in a second; a heavy one crawls on mobile data. According to Google, if a page takes more than 3 seconds to load, 53% of mobile visitors leave before it opens. Speed is separate engineering work, and it costs money.

Security. If a site that takes payment through Payme or Click and stores customer data isn't protected, both money and reputation are at risk. SSL, correct setup, and regular updates are invisible — but mandatory.

Scale. A site that handles 50 people a day and a site that handles 5,000 on a sale day look the same, but they're built differently inside. When an electronics shop in Tashkent announces an Uzum 11.11 or holiday sale, thousands arrive at once — a cheap site whose scaling nobody paid for slows down or won't open on exactly that day. The hottest sales day turns into the biggest loss.

Integrations. This is what blows up an estimate the most. Every connection — Payme/Click, a CRM, 1C, a Telegram bot, a delivery service — is a separate small project: hook it up, sync the data, handle errors, test it. "Just connect Payme" isn't a small job at all.

It all comes down to one thing: a cheap site is often cheap precisely because this invisible work wasn't done. And a slow, untrustworthy site that doesn't show up in search won't bring customers — we wrote about that in detail in how to get customers to your website.

Yearly cost: the price isn't one-time

The number on the tag isn't the full cost of a site. A site has small but ongoing costs:

• Domain (.uz) — roughly 27K–140K so'm a year;
• Hosting — roughly 60K–250K so'm a month;
• Support and updates — fixing what breaks, keeping content fresh.

These are normal and small — the point is just to know about them upfront. This is also where the "750K so'm site" trap hides: it's built cheap, but there's no support; when it breaks, no one's there to fix it; updating is hard. Over a year it can cost more in total.

Think of a car: the purchase price is one thing, fuel and servicing are another. Cheap to build doesn't mean cheap to own. We saw it happen: an owner ordered a site for 1 million so'm, lost contact with the freelancer after three months, the site went down, no access — so they rebuilt from scratch and paid twice.

How much will your site cost?

The most practical advice: don't ask the price — state the task. Instead of "how much is a site?", describe exactly what you need, and the right price follows. For example: "I run a restaurant, I need online ordering and delivery, I expect around 150 orders a day, connect Payme and Click." A good studio, like a car dealer, will first ask "which kind do you need?" — that's not a bad sign, it's professionalism.

The table below is a rough guide. Example businesses: services — tradesperson, lawyer, auto service; online seller — clothing, cosmetics, groceries; bookings — salon, dental clinic, training center; complex business — many branches or a marketplace like Uzum.

Your business	Site type	What it does	Rough price
Services	One-pager or selling site	Found, trust, lead	from 3–5M so'm
Online seller	Online store	Cart, Payme/Click, stock	from 12–14M so'm
Bookings	Booking system	Online booking, reminders	from 12M so'm
Complex business	Connected platform	Linking systems	from 22–25M so'm

These prices are a starting guide, not an exact figure. The exact price appears once the project's job, page count, integrations, and design type are clear. That's exactly why every project costs differently.

Frequently asked questions

How much does a website cost? It depends on the type: a one-pager from about 3 million so'm, an online store from 12–14 million, a large platform from 22 million.

Can you build a site for 750,000 so'm? You can, but it's usually a ready-made template, not optimized for search, and without support. Maintaining and fixing it later often costs more in total.

How much does a website cost in Tashkent? From about 750,000 so'm at a freelancer to over 50 million at an agency. The exact price depends on the task.

How much does an online store cost? With a cart, Payme/Click, and stock, usually from 12–14 million so'm.

What's the yearly cost of a website? A domain is roughly 27K–140K so'm a year, hosting roughly 60K–250K so'm a month, plus support.

Need an exact price for your project?

There's no single number online for "how much does a website cost?" — the answer depends on your task. That's exactly why website cost differs from one project to the next.

Message us on Telegram or leave a request for a free quote: in 10 minutes we'll hear out your task and give you an exact price, nothing padded. We build selling websites — fast, reliable, and made to bring in customers. It's free and commits you to nothing.